Welcome to our new blog: Spinning Success, dedicated to helping growth-minded businesses rethink revenue generation and unlock the power of momentum.

If you’re reading this, chances are you’re hungry for growth. Maybe you’re wondering why your sales pipeline feels stuck, or why strong leads keep slipping through the cracks. You’re not alone, and you’re in the right place.

We’re glad you’re here. Because if you’re reading this, chances are you’re hungry for growth. You’re asking smart questions. Maybe you’re wondering why your sales pipeline feels stuck, or why strong leads keep slipping through the cracks. You’re not alone — and you’re in the right place.

At SVK & Associates, we believe the traditional sales funnel is broken. It’s leaky, linear, and leaves too much potential on the table. Today’s buyers don’t move in straight lines, and neither should your growth strategy. That’s why we champion a new, more dynamic model: the Revenue Flywheel.

What Is the Revenue Flywheel?

Instead of treating growth as a one-time win or a static pipeline, the flywheel embraces momentum. It’s built on four continuous, interconnected phases:

• Attract the right audience
• Engage and Convert them with personalized value
• Delight them as customers and turn them into loyal advocates
• Optimize and Scale to fuel even more impact

This approach shifts your mindset from short-term conversion to long-term acceleration, and it’s not just about New Business Sales. Your Customer Success and Partnership functions also play critical roles in keeping the flywheel spinning. When aligned, these three mini flywheels work together to drive predictable, scalable growth.

Why This Blog, and Why Now?

We’ve seen firsthand how organizations plateau when they focus on isolated wins instead of holistic systems. That’s why we’re launching this series, to break down the mechanics of the flywheel, share actionable strategies, and help you build a revenue engine that sustains itself.

Each installment of Spinning Success will tackle different components of the flywheel and / or how all the components come together. We’ll dig into real-world friction points, offer solutions, and feature voices from across our network who’ve seen success by embracing this model.

Listen to our point of view:

To kick things off, check out the short audio clip below, where we introduce the core idea behind the Revenue Flywheel and offer one simple step you can take today to reduce friction and build momentum:

Meet Your New Best Friend — The Revenue Flywheel: Listen Now

Pro tip: Start by identifying one area of your customer journey that’s causing friction, whether it’s discovery, onboarding, or support. Then, fix that one thing. Small wins build big momentum.

Ready to Build Your Flywheel?

Want to see how your own revenue engine stacks up? We’re offering a free initial assessment to help you diagnose your current flywheel and uncover hidden growth opportunities.

Thanks for joining us. We can’t wait to help you spin up your own success.

ps… We’d love to hear from you! Sign up for our blog or contact us directly.